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New FTC Rules For Affiliates

by admin on October 24, 2009

So you’ve heard of the new ftc rules for affiliates and you’re wandering how worried you should be? Some of us affiliates are thinking of packing our bags and calling it quits once the rules take place in Dec09.

But a short disclaimer cause i don’t want my opinions to be considered as a lawyer’s advice cause i’m clearly not one :) . Okay so these are my opinions and not to be considered professional advice.

There’s not much of a reason to panic now though. FTC is trying to crack down on false promises such as make $1000′s one week from now guaranteed, no work involved and get hundreds from doing so etc. Which is funny cause in Malaysia i see small posters posted at the side of the roads mentioning just this lol. Maybe Malaysia should track them down.

Okay , back to topic. If you’re promoting something, don’t offer false promises but instead offer them your opinions. Don’t go saying something like “i’ll guarantee that you’ll be making lotsa moolah after reading this guide”. No matter how good that guide might be, it’s always the persons efforts that’s going to get him money from this online business. You could instead promote the product and say something honest like “this is one hell of a good guide and is what someone need to kick start their online business” etc. See how this line doesn’t promote false promises but insteads states an opinion.

But i’m from Malaysia or anywhere else in the world and FTC is in the US. So what the hell?!. I won’t be affected. Wrong! As long as someone in the US buys something from your site or affiliate link, you’re automatically eligible for FTC rules. Remember this.

Needless to say, i think that the FTC is going after the big guns but it’s better to be safe than sorry right. If you’re however caught by breaking FTC rules, don’t panic though…yet. As you are given 2 first warnings and if you still don’t comply, it’s fine time.

But like i said, if you’re small scale like i am or most of other affiliates are, we shouldn’t have to worry much as most of the attention will definitely be on the big guns.

Anyways, this is what i think and i’d like to hear your thoughts about this too :)

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