What questions do SEO clients ask most often? The top-ten FAQ certainly includes “how can my site get page one (or two but no more than three) Google ranking?”
Well, I always tell my clients it depends on how strong their competitors are and what keywords and phrases to target. When a web site has a few competing sites well formulated to the taste of search engine algorithms, it takes much more effort.
Here’s a five-point checklist to gauge your site’s ranking potential:
• Analyse keyword or phrase difficulty.
Choice of keywords or phrases plays a vital part in an SEO campaign because it saves you the shots in the dark. The most valuable keyword sets are those with high traffic potential but limited competition. Some of the popular keyword research tools are Wordtracker, SEOMOZ Keyword Difficulty Tool, SEOBook Keyword Tool and Google Keyword Tool.
What if a keyword is too difficult? Stick to it if you think your time and effort will eventually get your site well ranked. Otherwise, research on its variations or long tail terms. There’re always hidden gold mines no matter how fierce the competition is.
• Check If Top Ranking Sites Are Well Optimized
Don’t be scared of aiming high. Analyse the top 10 or 20 sites ranked for a specific keyword or phrase in Google or Yahoo SERPs (If you gets decent rankings in these two, you could afford to forget the rest).
How do you know if a web site has been optimized? It’s not hard to tell because SEO leaves traces. Does the site have quality back links? What is keyword density of its important pages? Do different pages have unique Meta tags? Does its internal linking structure promote the most important pages? Are keywords in URLs hyphen-related? For how many years is the domain registered? The list goes on…
• Check PPC Ads From Competitors
Some SEO professionals ignore this part too. If, after using keyword difficulty tools, you’re still not sure how difficult it’ll be to rank for a keyword, PPC results could give you a more complete view. The more advertisers are paying for a keyword or phrase, the harder to get high ranking for it.
It’s a good idea to open a Google Adwords account and find the PPC rates for keywords or phrases that you’re targeting. High rates usually indicate intense competition.
• Study Back Link Structure of Competitors
Back link study involves the number and type of inbound links as well as the anchor text used. If you’re looking for free tools, I strongly suggest Yahoo Site Explorer. Again, Aim high and check back links of top ten or 20 ranking sites for the keywords or phrases you’ve chosen. How many back links does a site have? How many are deep links? How many back links come from .edu and .org domains? How many are from link exchange partners? Does it have links from news sites?
• Other Important Data to Go Through
Finally, explore some other important data on a competing site to supplement the above study. Is it included in authoritative directories such as Dmoz, Best of the Web and Yahoo? What’s its Alexa ranking? What is the Page Rank? Don’t forget to check if its social media presence fits into the SEO equation. Say, how many times has it been bookmarked on delicious or how many followers it has on twitter?
After this five-point check, you should have a general idea of how difficult it is to get your site ranked high. So brainstorm using a mix of the data you’ve acquired and proceed to determine what keywords or phrases to target. That’s the core of an SEO campaign.
About The Author
Ernie Schwarcz, Founder of www.seotrump.com
- Grew up in Vienna, Austria.
- Studied at the famous University of Vienna;
- Reluctantly discharged with a Masters in Economics, Business, Statistics ;
- Lives in Montreal, Canada.
- Independent SEO Consultant.
- Makes a living from pretty decent SEO work but will give free and helpful hints.
Number Techniques In Seo To Improve Internet Marketing
There are a lot of businesses who finally gave in to the SEO-hugging market. In the internet, it simply puts everyone in a level playing field so anybody can be just as intimidating as any other company…no matter the size.
And because the SEO industry, no matter it’s Orlando SEO or Asia SEO, is holding competition at neck-to-neck level, there’s just no stopping more and more companies getting into this trend. Aside from writing really good articles which people actually care about and tell their friends about, there are also link building tips which can spice up any kind of market..be it a small, no-overhead Florida SEO company or the world’s leading plane manufacturer.
These tips specifically deal with numbers and why they’re such big hits in the SEO’s game of internet advertising web site promotion.
1. Place similar-numbered advantages and disadvantages. This technique works a lot because people would like to see the good and side of something that interests them. This technique makes the article sound very important and informative. Example: 10 of the Good and the Bad About Living in Jacksonville. Hopefully, Jacksonville SEO will pick up on this fast.
2. List tips starting with a number. For example: 10 Tips to Get Noticed By Him. These articles are especially easy to link to because the article is more self-help, so the meat of the article most likely will contain numerous hits of the keywords that someone can type in the Google text box to look for articles like yours. Keywords such as “noticed by him”, “catch his eye”, “keep his attention” and others will undoubtedly appear in the article. A lot of similar articles are the top scorers of the game to improve internet marketing.
3. Make a list of myths for a topic. For example: Top 10 Myths in Skin Care. The word “myths” and telling the world that you’re going to break them inserts intrigue into the subject matter. This also makes the article sound very informative and useful to the reader. Even if skin care is a very diverse subject, locals, like the ones searching for a good dermatological clinic in South Florida might even use this article to spot a good one using south Florida internet marketing..as long as the proper links are in place. Such articles are ver
1000
y, very salable.
4. Make yourself an authority and have a list of authorities. Come up with a list of experts or gurus at a certain subject. You may also link their blogs or their personal sites. If you’re not an expert yet, tap the TRULY expert ones and, in this way, you will be a crowd favorite. Who knows, those experts might link you back, thank you, and engage in a very fruitful professional relationship. Flattery is indeed the way to go to improve internet marketing!
With numbers, to improve internet marketing is just a piece of cake, isn’t it? Should we rename this article then?
By: Lady_bin
Article Directory: http://www.articledashboard.com
Click the XML Icon Above to Receive SEO Articles Via RSS!
Additional Articles From – Home | Internet Business | Seo
Small Business SEO – Make Your Online Presence Profitable
SEO Consulting: Increase Traffic to Your Website
Check Out Web 2 Mayhem Review For Comprehensive SEO Training
Off-Page SEO: 3 Top Strategies
Directory Submit Your Way To Internet Marketing Success
The Purpose of Search Engine Optimization
SEO Method: How To Do Search Engine Optimization
The 7 most important SEO strategies that pull non stop web traffic to your site
Link baiting strategy
Making Your Web Pages Optimized thru Search Engine Optimization Techniques
Related posts:
