seo tips – Tips For SEO Friendly Marketing Content For Your Website by Neil Paige

Getting your website positioned as high as possible in SERP (Search Engine Result Pages) is one of the main goals for everyone who has a SEO strategy.

Statistics prove that the percentage of getting a click to your website keeps on reducing as the searcher moves down the result pages on a Search Engine.

What does a SEO friendly content have?

• Uniqueness

• Appropriate Language

• Relevancy

• Descriptiveness

• Scanable & Skimmable structure – Lists or Bullet form

• Presented in Q/A format

• Powerful Keywords and their placement

• Structured Flow

• Proofread for any mistakes

SEO friendly content does not mean that you start writing for search engines. Write content that search engines would adore automatically. The first and most important rule of content writing strategy is to write for visitors and not for search engines. Search engines ultimate goal is to provide their users with the unique and most relevant content. They will prefer your content if it is written for users.

It is not a coincidence that writing strategy for good contents makes for SEO as well.

Uniqueness: Name a subject and you will find it on web, so dig deep and write something that you own. Something that makes you stand out of the regular web shops.

Appropriate Language: Write in the language of your prospect. The language determines the kind of visitor your site will attract. If you are writing for Business owners who are generally non-technical, write in plain business language. It is always easy to write if you know your readers.

Relevancy: Write what is relevant to your topic and business. Search engines have their own algorithm to check the relevancy of the content. Please avoid playing around with search engines. Even if you get successful in bringing few visitors to your site and they find the content irrelevant to their search, they will immediately bounce out of the site.

Descriptiveness: Descriptive here does not mean to start writing stories. Describe your services or products in an informative manner. Try to display important information with a link to the detailed information. This could give you an extra edge over your competitor

Scanable & Skimmable: Most of the web users do not read they just scan the web. Research shows that visitors read about 20% of content on a webpage. Write content which is easily scanable by readers. Some points to be kept in mind are-

• Use of font color which is easy to the eyes

• Variable Eye catching font sizes

• Use list or bullets instead of paragraphs to improve recall value

• Use of Headers and sub headers – can create interest

Presented in Q/A format: Present your content in a form of questions and answers. Most of the websites miss this opportunity to answer reader’s question and they land up increasing their bounce rate. This can be best done by addressing the user’s pain with a simple yet effective answer.

Powerful Keywords and their placement: Keywords play an important role in SEO strategy. Do not just sprinkle your keywords into the content rather build it around the selected keywords and phrases. The denser the keywords towards the top, the better they are. Use of synonyms is good, however, try them a little lower on your web page.

Structured Flow: It is very important to flow your visitors in a desired manner. Do not leave them to search their way. Guide them with doorways. Do linking within your content that makes the visitor flow with the content. This is called Flow design.

Proofread: Do proofreading to give an additional support to all your writing and SEO efforts. The spelling and grammar errors make your content look unprofessional.

We at AfterTheNet – The Web Strategy Company (http://www.afterthenet.com) keep supplementing our clients with the most basic to the most advanced techniques for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website, which often they are deprived of in absence of a trustworthy resource.

About The Author

Neil is a member of the Knowledge Centre Team at AfterTheNet (http://www.afterthenet.com).

Our expertise helps clients’ Marketing Teams to align to their business goals and targets. We are led by diversely experienced Business Executives giving you that cut above the rest advantage.

---

Video Search Engine Optimization To Broadcast Your Business

Video, pod casts are the best way of viral marketing to broadcast yourself or your business. Before starting with video seo or video search engine optimization tips, take look on what is video seo about?

Video optimization or video seo or video search engine optimization is strategic process of increasing the search engine rankings your video. Video seo is becoming essential as conventional aspect of search engine optimization now days.
With mixture of Search engine optimization with videos can influence your niche, increase your website traffic and increase visibility of your brand by establishing as a successful search engine marketing company.

Video optimization is becoming more vital as aspect to search engine optimization. The best way to optimize your video substance is to think about the consumer and who you want to engage with your video. Don’t put your videos for the sake of posting a video. Consider your audience, their language, their needs and engagement level. So it is an important trend to utilize video search engine optimization (SEO) as well.

Tips to be follow for running successful video campaigns –

1.Optimize video – If you are planning to upload a video on your site or on any other video portal website then keep below thing on your mind while recording your video or publishing it.

Make sure your that video provides useful and informative content. Don’t try to promote your brand or services otherwise your viewers will confuse. Keep video length around 5 minutes or less.
Use your targeted and relevant keywords in the video’s file name, title, and in the tags, URL and Link Text while considering naming of video.

Create Video site map of your videos and submit it in Google webmaster tool for making it easier for search engines to find all the video content.

Don’t forget to use Brand Logo and Website name in video for increasing your brand visibility.

2. Market video – Market your video by syndicating it on various video portals like you tube, Live Video. Promote it on various social networking and book marking websites.

Choose the right category. Categorizing your videos correctly will make it easier for the “relevancy engine” and also for searchers.

Create video channel tha
1000
t should include Title (, Description, Tags or Keywords. Choose channel design and color same as like your brand look and feel. You also customize channel using brand logo, layout properties and using written by.
Use a video syndication service such as TubeMogul or Traffic Geyser to spread the video quickly across the web. these services can save you a lot of time. Here are some other video syndication sites –

Video Syndication Sites –

• Youtube
• Metacafe
• Revver
• MySpace Videos
• Vimeo.com
• Dailymotion
• Viddler.com
• Yahoo Videos
• Google Videos

3. Plan linking strategy for videos – Videos is the evaluated by the linking standards as all other forms of digital content. Internal and external links are the essential for video search engine optimization. Tips for a creating linking strategy for promoting video:

•Cross-linking to other videos
•Linking to videos from relevant websites.
•Linking to videos from various blogs
•Tweeting the video
•Linking to videos from social media websites
•Book marking the video.
•Linking to videos using important keywords in anchor text.

4. Engage viewers to share your videos – Try to engage with your visitors through providing content wroth sharing, in such way so visitors encourage sharing your videos or get video favorited.

•Allow and push users to comment on your videos.
•Make it easy for users to share your video on You Tube, Twitter, Face book and MySpace.
•Allow Users to Rate your Video & Tell a Friend option for more interaction.
•Allow other users access to the coding that will allow them to embed video on their website or their blog. Think viral marketing.
•Offer video in as possible as much formats so visitor can choose the best platform to watch or to download a video as per their needs.

5. Reuse your videos – When you have expertise with optimizing video then you also reuse video for spreading across the web using creativity.

•Put embed videos in blog using various blog platforms like Blogger, WordPress etc.
•Put different screenshots of videos and post it on various image sharing sites like Flicker.
•Split your longer videos into multiple parts and spread it on web.
•Use text of videos for creating blog posts or content for web pages.
•Give value to your videos by using it as training videos or for conferences speech.

Well in this way we can broadcast business with the help of video search engine optimization. I would like to hear from you on video seo.

By: Simron Bird

Article Directory: http://www.articledashboard.com

Simron Bird is working with leading offshore Web Design Company based at India. She is passionate to share useful tips on search engine marketing, web analytics and search engine optimization to provide awareness about social media marketing.